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Digital Marketing Strategies

Using all Media Channels for Informing Customers about Products

May 22, 2008

Digital marketing overlays both traditional and digital marketing strategies for providing customers with the latest news and developments about products and services.

Some people may ask, what is the difference between digital marketing and Internet marketing? The big difference is in the type of marketing techniques used. Internet marketing, although using the digital Internet, focuses on every means of getting information to potential customers about products and services a merchant is offering using only the Internet. Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet.

Digital Marketing Media

The digital marketing sector uses many different digital marketing media channels, such as:

Cell phone Short Message Service (SMS) – text messages
Really Simple Syndication (RSS) feeds
Podcasts
Voice Broadcast
Video E-mails
Banner ads on affiliate websites
Outdoor digital displays
Websites
Blogs

Strategies for Digital Marketing

There are two basic digital marketing strategies used by current and potential customers. These two types of digital marketing are called the “Push” and the “Pull.” Their methodology for providing information to customers works as follows:

Pull digital marketing – the customer seeks information about products and/or services by visiting the company’s sources of information searching for the specific product or service information. They are basically requesting to view this specific content. These are typically located in websites, blogs, streaming audio and video sources. Customers have found related information on other websites or been directed to the company’s sources by a referring website to find the information.
Push digital marketing – customers are provided information by receiving or viewing advertisements digitally, such as: SMS, RSS, cellphone calls, etc., as subscribers of the latest product and service information provided by the company.

Both have their advantages and disadvantages. For example:

Pull advantages – no restrictions on file size, no opt-in requirements, and low technology requirements for the company.
Pull disadvantages – marketing required, little tracking of visitors, and no personalization to keep the visitors coming back.
Push advantages – personalization of messages, high conversation rate, and detailed tracking of customer choices.
Push disadvantages – requires Can Spam Act 2003 compliance, most customers must opt-in, can be blocked, simply opt-out, and requires delivery technology.

Marketing Solutions

Digital marketing solutions include the use of multiple channels of delivery, along with the use of both Push and Pull digital marketing techniques. Both of these are used to deliver messages and information about products and services to customers, along with any others who submit inquiries.

Digital market campaigns have yielded greater conversion rates for affiliates than e-marketing strategy alone, because it is not restricted to the Internet. It may seem to be hard to believe, however, there are many people in this country who do not own a computer or have access to the Internet. Although almost everyone has a cellphone, MP3 player, iPod, and views outdoor digital displays.

Visit the follwoing for addtional resources:

10 Affiliate Marketing Tips

Affiliate Scams: How to Avoid Them

This is the power of digital marketing; it can reach more people than Internet marketing and traditional direct marketing campaigns. You may say there are newspapers for ads; however the readership of newspapers has been declining over the years due to the advances in the Internet. This is why digital marketing provides leading edge solutions for business marketing campaigns.

The copyright of the article Digital Marketing Strategies in E-Commerce Marketing is owned by David R. Wetzel. Permission to republish Digital Marketing Strategies in print or online must be granted by the author in writing.