Only a decade ago, it was bad form to send an email instead of a handwritten card or letter on a special occasion. Now, businesses can email cards free online without fear of demonstrating bad etiquette.
How to Use Business Thanksgiving Cards
Sending cards free online has been frowned upon in the past because of the purported lack of thought and effort required to send email. Companies can overcome this potentially negative image and still save printing and postage fees by creating a unique business Thanksgiving card.
Free online card companies such as Care2.com work well for sending traditional online Thanksgiving cards. However, this approach to sending business Thanksgiving cards fails to show the customer the care and thought behind the gesture. It also fails to capitalize on a great marketing opportunity.
Use an Email Marketing Service to Send Cards Free Online
Businesses can use an email marketing service to reach out to customers and other business contacts with non-traditional cards for Thanksgiving.
Using a service such as Constant Contact to develop an opt-in email marketing list allows businesses to make the most of Thanksgiving, Christmas, and other holidays throughout the year. Companies can choose from a variety of email templates and add content to create a one-of-a-kind Thanksgiving greeting and direct marketing piece.
For more information on developing an email list and creating email marketing pieces, see How to Use Constant Contact.
Create Unique Business Thanksgiving Cards with an Email Marketing Service
With an email marketing service template, create a personalized letter (the email marketing service will add each customer's name to their letter). Thank the customer for their business throughout the year, wish them a happy Thanksgiving, and offer a promotional code for a special sale or discount for loyal customers only.
Ensure that customers directed to the company website from marketing campaigns have the best online shopping experience by following these 4 E-Commerce Strategies to Increase Online Sales.
Personalize and Customize Cards for Thanksgiving for Maximum Effect
Many email templates are customizable with pictures or even video. Create a one-page email card with a variety of staff photos, pictures of the decorated office, or other graphics to engage the customer and create a more personal relationship.
Everyone likes to get something free. Physical businesses can add a small coupon for a free item with purchase and instruct the customer to print the card and bring it with them the next time they visit the store. This allows the business to track the success of this marketing effort.
The Advantages of Business Thanksgiving Cards and Other Online Marketing Programs
Keeping in contact with customers throughout the year helps build loyalty and generate interest in new products and services. Don't miss an opportunity to connect with potential and existing customers.
For more information on online marketing programs, see Online Marketing Programs Defined.
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